We all move through stages when making a decision to purchase a product or service. When the buyer and seller are not aligned in that process, opportunities can be missed and poor decisions can happen.
In this webinar, Kevin Jans explains “The GAS Gauge” concept to break down the stages buyers move through before reaching a contract decision. He’ll also discuss why getting to the final stage (contract award) can be much different, or even more difficult, in the GovCon.