We’ve discussed the importance of targeting many times on the podcast. For a fresh take on what successful targeting looks like in practice, we invited Cameron Cozzens and Amy Sadeghzadeh from The Arbinger Institute (www.arbingerinstitute.com) to the podcast to share their experiences.
Listen and learn as Kevin, Cameron, and Amy walk through real life examples of how a focus on targeting leads to better acquisition outcomes for both Government and Industry.