There is a lot of public information available on what goods and services federal agencies buy, as well as how they buy them and from whom. It is PUBLIC information since, well, it’s public money. As a result, government contractors can get lots of market research information on what the government buys and from whom. We have a bunch of episodes on that.
However, market research is a two way street. What about when the contracting officer is doing market research on contractors? How does that process work? What is required? What is allowed?
GovCon Market Research is a big topic, so for this episode, we start with what market research the regulations require, why, and who does this market research.