We’re back with the second part of our series on the 6 Ps of Commerciality. If you missed the last episode, we talked about the first three Ps: Problem, Product, and Positioning. Be sure to check it out—it sets the stage for what we’re covering today.
In this episode, Troy joins Kevin again to explore the final three Ps: Promotion, Performance, and Price. These help us understand how a company shares its message, delivers its product, and sets its price. We’ll also look at how this fits into the Acquisition Time Zones™ and walk through a real case study. Whether you work for the government or a contractor, this episode will help you see how to use this simple tool to make better decisions. Let’s dive in!