Skyway Wire

Marketing to your Target Customer

Marketing and advertising can be expensive, and their ROI is usually maddeningly illusive. As the old marketing adage goes, “Half the money we spend on advertising is wasted. The problem is, we...

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Do you know your customer’s customer?

I write a lot about the importance of targeting ruthlessly. Most Skyway Community members do effective targeting thanks in part to podcast, tools, webinars, RFP Score, and so on. So for this...

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Do you know what NOT to do?

Do you have a to do list? I have a huge one. I use an app called Wunderlist to track all the tasks that I must do, should do, would like to do, and wish I could do. Thankfully the app has features...

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Limitation of Funds (FAR 52.232-22)

Incrementally funded cost reimbursable and time & material contracts will normally contain some version of FAR 52.232-22, which requires the contractor to notify the contracting officer when...

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What’s In Your Contract?

At Skyway, we run our operations side with a simple adage: “Make sure we know how it works so we can fix it if it breaks.” I adopted this concept from a podcast episode by Andy Stanley.  The concept...

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Affirmative Action Plans

One of the requirements that growing small businesses in the federal contracting arena may overlook is the requirement to have a written Affirmative Action Plan (AAP). The requirement for various...

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Goats

One of my favorite aspects of the Federal Acquisition Regulation (FAR) is that if the FAR does not specifically prohibit an action, then it is deemed to be permissible, up to the limit of authority...

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