“The 6 Ps of Commerciality.” In this episode, host Kevin Jans talks about a key part of government buying—figuring out if something is “commercial.” The U.S. government prefers to buy products and services that are already sold in the private market. That sounds simple, but it can get tricky fast.
To help explain this, Kevin brings in Troy Small. Troy is a retired Marine Corps Contracting Officer and now works as Skyway’s Vice President of Marketing and Sales. He knows both government buying and business marketing. Together, they break down how the “6 Ps of Commerciality” can help Contracting Officers decide if a product or service is truly commercial. This episode covers the first three Ps—Problem, Product, and Positioning—and sets up part two. If you work in federal contracting, this episode will give you clear tools and fresh ideas to make better decisions.