Do the words cost and price mean the same thing to you? In most of your life the answer is probably yes. In the business world (and Government acquisition world) they are quite different. Confusing the two can cause real problems.
In this encore presentation of an early episode, Paul discusses the important distinction between cost and price with regular guest Wendy Frieman. Learn the general elements of “cost”, the complexity of cost estimation, and why pricing is more than just building up the costs.