Price to win? Why would anyone price to lose?
Paul discusses the purpose of and methodology behind Price-to-Win (PTW) with Michael McNulty of McNulty & Associates. (mcnultyinc.com) Learn how PTW is accomplished, what information it provides to decision-makers, and how it can benefit any competitive bid.
McNulty & Associates is veteran-owned small business founded in 2003. They provide custom PTW analysis and related competitive research services to leading government and defense firms, including 9 of the top 10 on Washington Technology’s Top 100 ranking and 15 of the top 20!