There once was a time when government agencies instructed their contracting and acquisition teams not to engage on social media – at least not in their professional role. Well, that has changed over the years.
Social media platforms like LinkedIn are now used throughout GovCon. Government agencies use social media as another tool to help them engage with industry. Industry uses social media to learn more about their target agencies. Meanwhile, a bunch of open communication happens.
Now that we know we CAN use LinkedIn to increase engagement between government and industry, the next step is to learn HOW to do it and do it well.
On this episode, Mark Amtower joins me to help dig into how both government and industry can do to use LinkedIn as a GovCon communication tool. Mark has been working at the intersection of GovCon and LinkedIn for more than a decade. So if anyone can make sense of how to integrate these two, it’s Mark.