As consumers, we tend to stick to the same brands. So much so that there is a term for it: brand loyalty.
However, the government cannot just use that same brand loyalty concept. Buying a brand name product in the government involves some specific steps. In short, the contracting officer has to justify (and document) the need for a brand name product (or an equal one) to meet a requirement.
In this episode, Steve Lucianetti from the Skyway Team joins Kevin Jans as they dig into FAR 11.104 and map out the why, how and what of awarding contracts for brand name products or services.