Sales & Marketing Archives - Page 5 of 15

Finding the Right Point of Contact – Part 2

by Vicky Strycharske | Jul 28, 2017 | Bids & Proposals, Sales & Marketing, Skyway CO Insight

When you are getting ready to sell your product or service to a government agency, finding the right person to talk to, and knowing what’s important to that individual and what is not, can be critical to closing the deal. As I outlined previously, there are basically...

Finding the Right Point of Contact – Part 1

by Vicky Strycharske | Jul 24, 2017 | Bids & Proposals, Sales & Marketing, Skyway CO Insight

When you are getting ready to sell your product or service to a government agency, finding the right person to talk to, and knowing what’s important to that individual and what is not, can be critical to closing the deal. There are basically three different...

How can contracting officers find and keep the best companies to support them?

by Shelley Hall | Jul 14, 2017 | Bids & Proposals, Sales & Marketing, Skyway CO Insight

For contracting officers, nothing makes the job easier than having a great contractor on the team. That is the goal of every acquisition; but, of course, everyone has the battle story of the difficult contractor who was trouble from day one – they showed up...

Relationships matter…but how much?

by Kevin Jans | Jul 7, 2017 | Bids & Proposals, Sales & Marketing, Skyway CO Insight

Ahh, the 80/20 Rule. The 80/20 Rule, also known as the Pareto principle, states (and I’m paraphrasing) that 80% of our benefit in a given area comes from 20% of our effort. I find it amazing how many areas this principle has been proven to be true. From stock market...

Where Are You Headed?

by Kevin Jans | Jun 30, 2017 | Bids & Proposals, Sales & Marketing, Skyway CO Insight

As you target, does your customer know where you are headed? While I was flying out to speak at a conference in California, I was reading an article in Inc magazine about the value of “growth” to everyone in and around a company. The owners want it because it creates...

AGE DISCRIMINATION AND OUTDATED VIEWS OF OLDER WORKERS PERSIST

by Shelley Hall | Jun 23, 2017 | Sales & Marketing, Skyway CO Insight

It’s been 50 years since the enactment of the Age Discrimination in Employment Act (ADEA). At a public meeting held 6/14/17 entitled “The ADEA @ 50 – More Relevant Than Ever,” several experts told the U.S. Equal Employment Opportunity Commission (EEOC) that...

Finding the Right Point of Contact – Part 2

Finding the Right Point of Contact – Part 1

How can contracting officers find and keep the best companies to support them?

Relationships matter…but how much?

Where Are You Headed?

AGE DISCRIMINATION AND OUTDATED VIEWS OF OLDER WORKERS PERSIST

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